Unit 14: Copyright and attribution

Duties and consequences

29 min: video 8, reading 9, activity 12 page v0.1.0, video v0.1.0
Release candidate. The unit videos are added in the first release.

Video

Unit video

The narrated video for Unit 14, about 8 minutes, is published with the first release.

Learning purpose: Three obligations owed separately -- rights, attribution and disclosure -- and honesty about which of them has unsettled answers.

Accessible text alternative: the transcript linked below, and this page, which covers the same material.

Transcript of the Unit 14 video

The narration is spoken by synthetic voices made for this course, each shown on screen as a drawn robot. No person is speaking.

Watch what changes

A single question, am I allowed to use this, splits along three arms into rights, attribution and disclosure. Each then answers differently about the same artefact: rights says yes under the licence, attribution says not as your own, and disclosure says say a model made it. Each is answered by a different authority: the licence, the terms and the law, which is partly unsettled; this course; and honesty, with the form set by your institution. The three answers do not agree, which is the point: a yes on one is often taken for a yes on all three. They come apart the other way too: something can be credited and still an infringement. Open diagram at full size (opens in a new tab)
Six numbered citations produced by an AI system. Four are marked as read and two as not read. Of the four read, two are marked as used. A panel headed 'Cite these two' says to cite them, at the claims they support. A panel headed 'Cite neither group' says to cite neither the two read but unused, which are not sources for anything written, nor the two never read, which are not yours to vouch for. A panel headed 'And the system itself' says the system is not an author, because a bibliography answers whose ideas; that if a referencing style asks for an entry, that records a tool; and that what the system did belongs in the disclosure. Open diagram at full size (opens in a new tab)
Three file cards side by side. File 1 carries a teal badge, 'signed record': a content credential. File 2 is generated text whose words carry a blue statistical mark, with a meter for watermark detection. File 3 has no label. A line notes that a label records where a file came from, not whether it is true. The badge lifts off File 1 and its status becomes 'credential stripped'. File 3's status becomes 'provider never marks it'. File 2's text is reworded, its blue mark fades and the detection meter drops: 'detection weakened'. Then the three documents become identical and each reads 'no label detected'. The closing lines: a missing label shows nothing about how the work was made; three different histories, one identical result. Open diagram at full size (opens in a new tab)

Reading time: about 9 minutes. Activity: about 12 minutes.

1. Two questions people run together

Unit 17 is about disclosure: saying how a piece of work was made. This unit is about two different questions that sit beside it and are constantly confused with each other.

Rights. What may lawfully be done with this — copied, published, sold, built on. Attribution. Who should be credited, and what an honest account of the work says.

They come apart in both directions, which is the useful thing to know. Something can be entirely lawful to use and dishonest to present as your own. Something can be scrupulously credited and still an infringement, a use that breaks someone's legal rights in the material. Neither question answers the other.

Add Unit 17's disclosure and there are three, and this course's position is that you owe all three separately.

2. What this course will not tell you

Copyright in generated output is genuinely unsettled, and it is unsettled differently in different countries.

That is not a way of avoiding the question. It is the answer, and stating it plainly is more useful than a confident summary would be. A page that told you "generated output is not copyrightable" or "training on public material is fair" would be doing the thing this whole course trains you to catch: making a confident claim where the evidence does not support one, written in a way that does not separate the settled parts from the contested ones.

So this unit does two things instead. It separates what is broadly settled from what is not, so you know which of your questions has an answer. And it gives you a practice for attribution, which is not a legal question and which you can get right today.

3. What is broadly settled, and what is not

Reasonably settled.

Not settled, and contested differently by jurisdiction (the country or legal system whose law applies).

Copyright is not the only right. Output that imitates a real person's likeness or voice, or uses a brand's name or logo, raises other questions. In the UK there is no single image right: a likeness is protected, if at all, through a patchwork of passing off (misrepresenting something as connected with another person or business), trade marks, contract and copyright [R1, "What is an 'image right'?"]. Elsewhere a separate publicity or personality right may exist [R2, "Legal protection of image rights"]. And a copyright licence need not cover trade marks: the Apache licence, for one, grants no permission to use the licensor's trade marks [R4, sec. 6].

Notice which of these you actually need. Most practical questions — may I use this in my dissertation, may I publish this on a client's site — are answered by your institution's or client's rules and by the terms of service, both of which exist and are readable. The unsettled questions matter mainly when you need to assert a right over something, or when output resembles an identifiable work.

4. Attribution: the part you can get right

Nothing above prevents you from giving an honest account. Attribution is a practice, not a permission, and it has three parts.

Credit what a person made. If your work rests on someone's argument, data, figure or code, cite them. That obligation is entirely untouched by how you found the material. A generated summary that led you to a source does not make the source uncited — it makes it a source you found in an unusual way and have now read.

Never cite a source you have not opened. This is Unit 9, and it is the point where the two units meet: attribution rests on the citation being real, and a citation you have not opened is a claim you have not checked. Where you rely on a report of a work rather than the work, say so. The course's reference list does: where a work was read only through a report, or only in abstract, its entry records that. scripts/check_claims.py checks the course's list of claims (Historical Notes section 6): every source cited there has an entry in the reference list, and the claims with no source are marked unverified. That shows that each citation points to a real entry, not that the sources were read.

Say what you did, separately. How the work was made is Unit 17's disclosure. It answers a different question from "whose ideas are these", and running them together produces the two characteristic failures:

Failure What it looks like Why it is wrong
Disclosure standing in for credit "Written with AI assistance" and no citations Says how it was made and nothing about whose ideas it rests on
Credit standing in for disclosure A full bibliography, no mention of assistance Says whose ideas, and nothing about how the text was produced

You owe both, and they belong in different places: citations where the claim is made, and a disclosure statement about the work as a whole. They are not worth the same to a reader, though. A quotation with its locator is a certificate (Unit 0): the reader can open the source and check your claim without trusting you. "Written with AI assistance" cannot be confirmed from the text and says nothing about whether the work is right. Disclose because it is honest, and where a rule requires it; put the effort into what can be checked.

As of 2026, some tools can attach a provenance label of their own: a content credential, a signed record of how a file was made [V1, sec. 1.3], [V2, sec. 6.1], or a statistical watermark in generated text [V3, pp. 818, 823], [V4, "Watermark application", "Limitations"]. A label records where something came from, not whether it is true, and it has limits. A credential can be stripped; a text watermark marks only the output of providers that apply one, and rewriting or translation weakens its detection. A missing label shows nothing about how the work was made. None of this replaces your own disclosure.

None of these failures began with AI. Plagiarism, ghost-writing and citing papers copied from someone else's bibliography are old. What AI adds is plausible text, and plausible citations, at volume. Whatever their origin, references to works that do not exist now turn up in published, peer-reviewed papers, and one audit of biomedical papers found them becoming more common since 2023 [L10, secs. 2.1, 4.1], [L11].

Do not credit the system as an author. Not because of a rule about who counts as an author, but for a reason this course can defend: an author is someone answerable for the work. Naming a system as an author states that something can answer for the claims, and nothing in the system can. Record the tool the way you would record any other instrument — in the account of how the work was made. If your referencing style asks for an entry for a tool or a retained chat, follow it: such a reference does not make the system an author, and it does not replace citations to the underlying sources.

5. A worked case

You are writing a literature review. You ask a system for an overview; it produces a summary with six citations. You read four of the six papers, use two of them substantially, and rewrite everything in your own words.

What you owe:

The awkward case in that list is the one people ask about: what if the framing of your review came from the summary? Then say so in the disclosure. "The structure of section 2 follows an outline produced by an AI system, which I then revised" is a true sentence, it costs you nothing, and it is exactly the kind of thing a reader is entitled to know.

6. What this unit is not saying

It is not legal advice, and it is not your institution's rule. Both exist and govern; this gives you the categories to read them with.

It is not saying attribution is optional because rights are unsettled. The opposite: attribution is the part you can get right regardless of how the legal questions resolve, which is why it is where this unit spends its effort.

Summary

Then answer cp14-three-obligations and cp14-settled-or-not at the foot of this page.

Timings: video 8 min, reading 9 min, activity 12 min.

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